# Michael Pötscher

Michael Pötscher (also: Michael Poetscher) is a senior marketing executive with 15 years leading marketing teams across crypto, fintech, payments, and consumer technology. Based in Vienna, Austria.

## Current role

Co-Founder and Managing Director at Outrun Advisory FlexCo (https://outrun.at). Vienna-based marketing consultancy specialising in go-to-market strategy for crypto, fintech, and payments companies in Europe.

## Career highlights

- CMO and Management Board member, Bitpanda (2019-2021). 10x revenue growth, USD 4b+ valuation, 3 funding rounds, 6 EU market launches.
- CMO, TourRadar (2012-2019). Grew company from 5 to 280 employees across 3 cities. Secured USD 50M Series C led by TCV.
- SVP Marketing Digital Wallets, Paysafe Group (2022-2024). Led 70-person team across Skrill, Neteller, and paysafecard in Europe and North America.

## Advisory clients

Coinbase, Crypto.com, 21bitcoin, Cyclops, wikifolio, eyerim, tylt. Focus on European go-to-market for regulated crypto and fintech companies.

## Expertise

Marketing strategy, crypto and fintech brand building, user acquisition at scale, MiCAR and FMA regulatory environment, go-to-market strategy, CRM and lifecycle marketing, building and leading marketing teams.

## Contact

Email: m.poetscher@gmail.com
LinkedIn: https://www.linkedin.com/in/mpoetscher
CV: https://michael.poetscher.io