Outrun Advisory FlexCo

Founded as a solo advisory practice and formalised into a multi-partner consultancy FlexCo in 2024. Clients span crypto exchanges, fintech platforms, payments companies, and consumer goods.

• Active client engagements include Coinbase, Crypto.com, 21bitcoin, Cyclops, wikifolio, eyerim and tylt on European go-to-market execution.
• Served as Interim CMO at Eversports (Dec 2021 – Jul 2022) during a pre-exit growth phase.
• Advisor to Limewire and various pre-market web3 startups on go-to-market and brand strategy.
• Executive coaching and mentoring across company development stages, from pre-seed to publicly listed enterprises.
• Lecturer in marketing strategy at FH Wien and Fokus: Zukunft.

Paysafe Group, Vienna

Responsible for Skrill, Neteller, and paysafecard within one of the world's largest payments and fintech organisations.

• Led a team of 70 across Europe and North America, including a dedicated CRM function (Director of CRM and 10 specialists) responsible for lifecycle marketing, client activation, and retention.
• Restructured decentralised marketing teams into a single operating unit, delivering a revenue resurgence while cutting team size by 25%.
• Owned global consumer acquisition and retention, budget, and brand reputation across all consumer brands.
• Managed external agencies, media partners, and influencer relationships across multiple regulated markets.
• Member of the Paysafe Senior Leadership Team (top 25).

Bitpanda, Vienna

CMO and Management Board member at Bitpanda, one of Europe's fastest-growing regulated crypto platforms, during its FMA-supervised expansion across the EU.

• Built and owned the marketing compliance review process: all campaigns, promotional materials, and public communications cleared through Legal and Regulatory before publication, across 6 EU markets.
• Launched into 6 European markets. Rebranded and repositioned the company entirely.
• Grew revenue run rates 10x. Secured 3 funding rounds driving valuation above USD 4b.
• Tripled the marketing team to 50+. Overhauled the full marketing technology stack.
• Built content creation engine, scaled digital advertising, and introduced company-wide project management frameworks.
• Member of the Management Board.

TourRadar, Vienna / Brisbane / Toronto

CMO at TourRadar, a travel e-commerce marketplace connecting 3,500+ operators with travellers across 100+ countries. First marketing hire. Built the function from zero.

• Grew the company from 5 to over 280 employees across 3 cities.
• Managed an 8-figure annual marketing budget.
• Instrumental in securing 5 funding rounds including a USD 50M Series C led by TCV.
• Built and led a marketing team of 40 across Brisbane, Vienna, and Toronto.
• Handled brand, performance, content, PR, and investor relations in parallel.
• Recognised as Startup of the Year 2017 and 2018.

Various, Vienna & International

Prior to TourRadar, a decade spanning product, marketing, and general management across digital, travel, and hospitality contexts, laying the foundations in operations, client management, and cross-cultural communication.

• Co-Founder and CEO at Spriends GmbH (2012–2016): co-founded a sports community app on iOS and Android reaching 500 DAU in closed beta.
• Freelance Online Marketer at salt'n pepper crossmedia (2012–2013): conceived and managed crossmedia digital marketing campaigns with a focus on tourism and sport.
• Senior Project Manager at seso media group (2011): digital communications and project management.
• Net Communication Management, Salzburg (2009–2011): digital project management and client services.
• Author at Österreichische Hoteliervereinigung (2007–2008): wrote and led the industry study 'Future Hotel' and managed contributor and photo rights acquisition.
• Earlier roles in international hospitality operations at Angsana Resort Maldives, Banyan Tree Seychelles, and Aerie Resort Vancouver Island.